Privacy Policy

Liv Vacc LLC
(Doing Business As: Masculinity Made)

Last Updated: December 16th, 2025

This Privacy Policy describes how Liv Vacc LLC (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit, interact with, or make a purchase from our website, online coaching programs, fitness and nutrition services, digital products, and related subdomains (collectively, the “Website”).

1. Information We Collect

A. Automatically Collected Information (“Device Information”)

When you visit our Website, we automatically collect certain information about your device, including:

  • Web browser type

  • IP address

  • Time zone

  • Cookies installed on your device

  • Pages viewed, links clicked, referring URLs, and interaction behavior

This information is collected using cookies, log files, pixels, tags, and web beacons. For more information on cookies and how to disable them, visit:
http://www.allaboutcookies.org

B. Information You Provide Directly (“Provided Information”)

We collect personal information you voluntarily provide when you:

  • Apply for or purchase coaching programs, fitness services, or nutrition guidance

  • Complete onboarding forms, assessments, or questionnaires

  • Join our email/sms list or request free educational resources

  • Communicate with us via email, contact forms, or messaging platforms

This may include:

  • Name

  • Email address

  • Phone number

  • Billing and payment information

  • Fitness goals, training history, dietary preferences, lifestyle information, and other health-related information you voluntarily provide

Important Health & Nutrition Disclosure

We may collect nutrition- and fitness-related information solely for coaching and educational purposes.
We do not diagnose, treat, cure, or prevent any disease, and our services are not medical advice. You are responsible for consulting with a qualified healthcare provider before making changes to diet, exercise, or lifestyle.

C. Definition of Personal Information

“Personal Information” includes both Device Information and Provided Information.

2. How We Use Your Personal Information

We use your Personal Information to:

  • Deliver fitness and nutrition coaching services

  • Customize programs and educational materials

  • Process payments and manage subscriptions

  • Communicate regarding your account or services

  • Screen for fraud or misuse

  • Improve our Website and offerings

  • Send marketing communications (where you have opted in)

  • Track affiliate referrals and commissions

3. Sharing Your Personal Information

We share Personal Information only as necessary to operate our business, including with:

  • Payment processors (e.g., Square, Shopify)

  • Email and CRM platforms (e.g., HubSpot)

  • Forms and application tools (e.g., Fillout)

  • Analytics providers (e.g., Google Analytics)

  • Affiliate tracking platforms

  • Client management systems

We may also disclose Personal Information when required by law or to protect our legal rights.

4. Data Storage & Security

We process and store data using third-party providers including:

  • Shopify

  • HubSpot

  • Fillout

  • Google

  • Square

We use commercially reasonable security measures but cannot guarantee absolute security. Data is submitted at your own risk.

We retain Personal Information unless and until you request deletion.

5. Email Marketing

By purchasing a product, downloading a resource, or opting in, you consent to receive email communications including educational content, program updates, and promotions. You may unsubscribe at any time via the link in our emails.

6. Behavioral Advertising

We may use Personal Information to deliver targeted advertising.

You can opt out via:

You may also visit: http://optout.aboutads.info/

7. Data Protection Rights

European Residents (GDPR)

You have the right to access, correct, delete, restrict, or transfer your Personal Information. Your data may be transferred outside of Europe, including to the United States and Canada.

California Residents (CCPA)

You may request disclosure or deletion of your Personal Information.

8. Children & Minors

Our Website may be accessed by individuals under the age of 18.

If a minor provides Personal Information, we assume it has been provided with the consent of a parent or legal guardian. Parents or guardians may contact us to review, modify, or request deletion of a minor’s information.

We do not knowingly sell or share Personal Information of minors for marketing purposes.

9. Third-Party Websites

We are not responsible for the privacy practices of third-party websites linked from our Website. Please review their privacy policies independently.

10. Changes to This Policy

We may update this Privacy Policy at any time. Changes are effective immediately upon posting. The “Last Updated” date reflects the most recent revision.

11. Contact Information

If you have questions or wish to exercise your rights, contact us at:

Email: grayson@masculinitymade.com